Advanced Key Account Management (Public Sales)

الموضوعات والوحدات الرئيسية

• Public procurement context
• Account stakeholders
• Opportunity qualification
• Bid positioning
• Account governance
• Case exercise: applying account stakeholders
• Case exercise: decisions and limits in bid positioning
• Evidence review: checking account governance
• Practical workshop: developing the public-sector account opportunity plan

الفئة المستهدفة

• Sales managers
• Marketing professionals
• Account managers
• Business development managers
• Commercial analysts

القطاعات ذات الصلة

Business services, Manufacturing, Retail, Technology, Energy

القيمة في مكان العمل

• Provide teams with a public-sector account opportunity plan to support consistent decisions and clearer handovers.
• Strengthen review of bid positioning and account governance using the course exercises and documented findings.
• Support performance follow-up through a defined measure: qualified opportunities with decision maps.

اعتبارات التقييم والالتحاق

الالتحاق والاعتراف: The proposed duration covers BEMCON learning delivery. It does not establish an external qualification, personnel certification or operating licence.