Agile Product Management

الموضوعات والوحدات الرئيسية

• Product vision
• Customer discovery
• Backlog priorities
• Release hypotheses
• Product metrics
• Case exercise: applying customer discovery
• Case exercise: decisions and limits in release hypotheses
• Evidence review: checking product metrics
• Practical workshop: developing the prioritised product backlog and release hypothesis

الفئة المستهدفة

• Sales managers
• Marketing professionals
• Account managers
• Business development managers
• Commercial analysts

القطاعات ذات الصلة

Business services, Manufacturing, Retail, Technology, Energy

القيمة في مكان العمل

• Provide teams with a prioritised product backlog and release hypothesis to support consistent decisions and clearer handovers.
• Strengthen review of release hypotheses and product metrics using the course exercises and documented findings.
• Support performance follow-up through a defined measure: validated customer problems addressed.

اعتبارات التقييم والالتحاق

الالتحاق والاعتراف: The proposed duration covers BEMCON learning delivery. It does not establish an external qualification, personnel certification or operating licence.