Corporate Identity & Brand Management

الموضوعات والوحدات الرئيسية

• Identity system
• Brand architecture
• Tone of voice
• Application rules
• Brand governance
• Case exercise: applying brand architecture
• Case exercise: decisions and limits in application rules
• Practical workshop: developing the brand governance and application checklist

الفئة المستهدفة

• Sales managers
• Marketing professionals
• Account managers
• Business development managers
• Commercial analysts

القطاعات ذات الصلة

Business services, Manufacturing, Retail, Technology, Energy

القيمة في مكان العمل

• Provide teams with a brand governance and application checklist to support consistent decisions and clearer handovers.
• Strengthen review of application rules and brand governance using the course exercises and documented findings.
• Support performance follow-up through a defined measure: brand applications passing consistency review.

اعتبارات التقييم والالتحاق

الالتحاق والاعتراف: The proposed duration covers BEMCON learning delivery. It does not establish an external qualification, personnel certification or operating licence.