Mastering Sales & Marketing in the Age of New Social Media

الموضوعات والوحدات الرئيسية

• Social audience behaviour
• Content planning
• Social selling
• Lead handover
• Channel analytics
• Case exercise: applying content planning
• Case exercise: decisions and limits in lead handover
• Practical workshop: developing the social lead-generation and handover plan

الفئة المستهدفة

• Sales managers
• Marketing professionals
• Account managers
• Business development managers
• Commercial analysts

القطاعات ذات الصلة

Business services, Manufacturing, Retail, Technology, Energy

القيمة في مكان العمل

• Provide teams with a social lead-generation and handover plan to support consistent decisions and clearer handovers.
• Strengthen review of lead handover and channel analytics using the course exercises and documented findings.
• Support performance follow-up through a defined measure: social enquiries receiving timely follow-up.

اعتبارات التقييم والالتحاق

الالتحاق والاعتراف: The proposed duration covers BEMCON learning delivery. It does not establish an external qualification, personnel certification or operating licence.