Diploma Programme in Key Account Management

الموضوعات والوحدات الرئيسية

• Account strategy
• Stakeholder mapping
• Value reviews
• Growth opportunities
• Service interfaces
• Account risk
• Customer requirements and service boundaries
• Ethical claims and customer permissions
• Product or service information accuracy
• Customer records and evidence quality
• Applied project: a key account development portfolio
• Observed assessment, evidence review and individual feedback

الفئة المستهدفة

• Key account managers

القطاعات ذات الصلة

Business sales, Commercial services, Sales organisations

القيمة في مكان العمل

• Help reduce important accounts managed without coordinated plans through consistent working methods and verification.
• Create a key account development portfolio for supervisor review and practical workplace follow-up.
• Support more consistent account risk through assessed practice and documented feedback.

اعتبارات التقييم والالتحاق

التقييم: Observed role-specific tasks in an authorised workplace or approved simulation, knowledge checks and review of a key account development portfolio. Actual workplace evidence is required where the eventual award or role specifies it.

الالتحاق والاعتراف: Relevant work experience or an entry assessment demonstrating readiness; access to role-specific workplace cases and any required local permissions.

حدود الممارسة: Use authorised customer data, substantiated marketing claims and permitted commercial materials. Regulated products and sector-specific sales may require separate authorisation.

حالة الاعتماد: Proposed BEMCON programme only. No registered award, framework level, credit value or external certification is assigned.