Diploma Programme in Public Relations and Media Relations

الموضوعات والوحدات الرئيسية

• Stakeholder mapping
• News judgement
• Media materials
• Press engagement
• Issue monitoring
• Coverage evaluation
• Customer requirements and service boundaries
• Ethical claims and customer permissions
• Product or service information accuracy
• Customer records and evidence quality
• Applied project: a public relations communication portfolio
• Observed assessment, evidence review and individual feedback

الفئة المستهدفة

• Public relations trainees

القطاعات ذات الصلة

Marketing services, Corporate marketing, Digital agencies

القيمة في مكان العمل

• Help reduce uncoordinated external communication and media responses through consistent working methods and verification.
• Create a public relations communication portfolio for supervisor review and practical workplace follow-up.
• Support more consistent coverage evaluation through assessed practice and documented feedback.

اعتبارات التقييم والالتحاق

التقييم: Observed role-specific tasks in an authorised workplace or approved simulation, knowledge checks and review of a public relations communication portfolio. Actual workplace evidence is required where the eventual award or role specifies it.

الالتحاق والاعتراف: Initial role-suitability, literacy and numeracy assessment; access to required practice resources and qualified supervision. Additional local entry conditions must be checked.

حدود الممارسة: Use authorised customer data, substantiated marketing claims and permitted commercial materials. Regulated products and sector-specific sales may require separate authorisation.

حالة الاعتماد: Proposed BEMCON programme only. No registered award, framework level, credit value or external certification is assigned.