Accredited courses
NEBOSH, IOSH, Highfield, PECB and ISO-aligned programmes.
Professional Training, Qualifications & Personnel Certification Services
Market Research and Intelligence
Develop the skills to design research that answers a commercial decision question. Explore research questions, sampling and survey design through practical casework. Prepare a market research protocol and findings template for review and workplace application.
7 specialist capabilitiesPractical training deliveryDefined success criteria
Market Research and IntelligenceTraining designed around competence and workplace application
BUILT AROUND YOUR REQUIREMENT
Market Research and Intelligence with a clear purpose
Each engagement starts with the required outcome, operating context and evidence of success. The result is a focused Market Research and Intelligence scope with clear responsibilities and handover points.
Expert trainers
Practitioners who apply the subject in industry every day.
Any format
Classroom, live virtual or in-house at your site.
Assessment and certificates
Examinations, assessments and certificates managed for you.
7 SPECIALIST CAPABILITIES
What the service can cover
Select the capabilities that match your Market Research and Intelligence requirement, operating context and agreed delivery stage.
Duration
3 days / 21 hours
Programme route
Professional development training
Learning outcome
Design research that answers a commercial decision question.
Learning outcome
Apply course methods to a case involving sampling and survey design.
Learning outcome
Prepare a market research protocol and findings template using a relevant work scenario.
Learning outcome
Explain the evidence and limitations behind decisions on research limitations.
Applied output
A market research protocol and findings template.
PROGRAMME PROFILE
Learning, assessment and application
Review the proposed route, learning content, audience and assessment considerations before confirming delivery.
Key topics and modules
- Research questions
- Sampling
- Survey design
- Interview analysis
- Research limitations
- Case exercise: applying sampling
- Case exercise: decisions and limits in interview analysis
- Practical workshop: developing the market research protocol and findings template
Who it is for
- Sales managers
- Marketing professionals
- Account managers
- Business development managers
- Commercial analysts
Relevant industries
Business services, Manufacturing, Retail, Technology, Energy
Workplace value
- Provide teams with a market research protocol and findings template to support consistent decisions and clearer handovers.
- Strengthen review of interview analysis and research limitations using the course exercises and documented findings.
- Support performance follow-up through a defined measure: research findings linked to business decisions.
Assessment and entry considerations
Entry and recognition: The proposed duration covers BEMCON learning delivery. It does not establish an external qualification, personnel certification or operating licence.
Duration basis: Proposed BEMCON taught duration; not an official qualification requirement
HOW WE WORK
From skills need to workplace capability
A defined workflow keeps the work aligned with the approved scope and makes progress, decisions and handover easier to manage.
Scope your requirement- 01
Clarify the requirement
Confirm the purpose, operating context, stakeholders and expected outcome for Market Research and Intelligence.
- 02
Agree the delivery plan
Define activities, responsibilities, inputs, dependencies, checks and approval points.
- 03
Deliver and coordinate
Complete the specialist work while keeping progress, risks and decisions visible.
- 04
Review and hand over
Confirm the completed scope, record outcomes and agree practical next actions.
WHAT YOU RECEIVE
Competence evidence and next steps
Confirmed scope
Documented objectives, responsibilities, constraints, assumptions and acceptance points.
Specialist work package
Relevant analysis, coordination and technical work for Market Research and Intelligence.
Clear evidence and records
Findings, decisions, completed checks and limitations recorded for the agreed scope.
Practical next steps
Prioritised actions for implementation, follow-up, improvement or ongoing support.
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