Accredited courses
NEBOSH, IOSH, Highfield, PECB and ISO-aligned programmes.
Professional Training, Qualifications & Personnel Certification Services
Marketing Communication
Develop the skills to align messages across selected communication channels. Explore communication objectives, audience messages and channel integration through practical casework. Prepare an integrated marketing communication brief for review and workplace application.
7 specialist capabilitiesPractical training deliveryDefined success criteria
Marketing CommunicationTraining designed around competence and workplace application
BUILT AROUND YOUR REQUIREMENT
Marketing Communication with a clear purpose
Each engagement starts with the required outcome, operating context and evidence of success. The result is a focused Marketing Communication scope with clear responsibilities and handover points.
Expert trainers
Practitioners who apply the subject in industry every day.
Any format
Classroom, live virtual or in-house at your site.
Assessment and certificates
Examinations, assessments and certificates managed for you.
7 SPECIALIST CAPABILITIES
What the service can cover
Select the capabilities that match your Marketing Communication requirement, operating context and agreed delivery stage.
Duration
3 days / 21 hours
Programme route
Professional development training
Learning outcome
Align messages across selected communication channels.
Learning outcome
Apply course methods to a case involving audience messages and channel integration.
Learning outcome
Prepare an integrated marketing communication brief using a relevant work scenario.
Learning outcome
Explain the evidence and limitations behind decisions on response measures.
Applied output
An integrated marketing communication brief.
PROGRAMME PROFILE
Learning, assessment and application
Review the proposed route, learning content, audience and assessment considerations before confirming delivery.
Key topics and modules
- Communication objectives
- Audience messages
- Channel integration
- Creative briefs
- Response measures
- Case exercise: applying audience messages
- Case exercise: decisions and limits in creative briefs
- Practical workshop: developing the integrated marketing communication brief
Who it is for
- Sales managers
- Marketing professionals
- Account managers
- Business development managers
- Commercial analysts
Relevant industries
Business services, Manufacturing, Retail, Technology, Energy
Workplace value
- Provide teams with an integrated marketing communication brief to support consistent decisions and clearer handovers.
- Strengthen review of creative briefs and response measures using the course exercises and documented findings.
- Support performance follow-up through a defined measure: channel messages consistent with the proposition.
Assessment and entry considerations
Entry and recognition: The proposed duration covers BEMCON learning delivery. It does not establish an external qualification, personnel certification or operating licence.
Duration basis: Proposed BEMCON taught duration; not an official qualification requirement
HOW WE WORK
From skills need to workplace capability
A defined workflow keeps the work aligned with the approved scope and makes progress, decisions and handover easier to manage.
Scope your requirement- 01
Clarify the requirement
Confirm the purpose, operating context, stakeholders and expected outcome for Marketing Communication.
- 02
Agree the delivery plan
Define activities, responsibilities, inputs, dependencies, checks and approval points.
- 03
Deliver and coordinate
Complete the specialist work while keeping progress, risks and decisions visible.
- 04
Review and hand over
Confirm the completed scope, record outcomes and agree practical next actions.
WHAT YOU RECEIVE
Competence evidence and next steps
Confirmed scope
Documented objectives, responsibilities, constraints, assumptions and acceptance points.
Specialist work package
Relevant analysis, coordination and technical work for Marketing Communication.
Clear evidence and records
Findings, decisions, completed checks and limitations recorded for the agreed scope.
Practical next steps
Prioritised actions for implementation, follow-up, improvement or ongoing support.
CONTINUE EXPLORING
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