Accredited courses
NEBOSH, IOSH, Highfield, PECB and ISO-aligned programmes.
Professional Training, Qualifications & Personnel Certification Services
Mastering Sales & Marketing in the Age of New Social Media
Develop the skills to coordinate social campaigns with sales follow-up. Explore social audience behaviour, content planning and social selling through practical casework. Prepare a social lead-generation and handover plan for review and workplace application.
7 specialist capabilitiesPractical training deliveryDefined success criteria
Mastering Sales & Marketing in the Age of New Social MediaTraining designed around competence and workplace application
BUILT AROUND YOUR REQUIREMENT
Mastering Sales & Marketing in the Age of New Social Media with a clear purpose
Each engagement starts with the required outcome, operating context and evidence of success. The result is a focused Mastering Sales & Marketing in the Age of New Social Media scope with clear responsibilities and handover points.
Expert trainers
Practitioners who apply the subject in industry every day.
Any format
Classroom, live virtual or in-house at your site.
Assessment and certificates
Examinations, assessments and certificates managed for you.
7 SPECIALIST CAPABILITIES
What the service can cover
Select the capabilities that match your Mastering Sales & Marketing in the Age of New Social Media requirement, operating context and agreed delivery stage.
Duration
3 days / 21 hours
Programme route
Professional development training
Learning outcome
Coordinate social campaigns with sales follow-up.
Learning outcome
Apply course methods to a case involving content planning and social selling.
Learning outcome
Prepare a social lead-generation and handover plan using a relevant work scenario.
Learning outcome
Explain the evidence and limitations behind decisions on channel analytics.
Applied output
A social lead-generation and handover plan.
PROGRAMME PROFILE
Learning, assessment and application
Review the proposed route, learning content, audience and assessment considerations before confirming delivery.
Key topics and modules
- Social audience behaviour
- Content planning
- Social selling
- Lead handover
- Channel analytics
- Case exercise: applying content planning
- Case exercise: decisions and limits in lead handover
- Practical workshop: developing the social lead-generation and handover plan
Who it is for
- Sales managers
- Marketing professionals
- Account managers
- Business development managers
- Commercial analysts
Relevant industries
Business services, Manufacturing, Retail, Technology, Energy
Workplace value
- Provide teams with a social lead-generation and handover plan to support consistent decisions and clearer handovers.
- Strengthen review of lead handover and channel analytics using the course exercises and documented findings.
- Support performance follow-up through a defined measure: social enquiries receiving timely follow-up.
Assessment and entry considerations
Entry and recognition: The proposed duration covers BEMCON learning delivery. It does not establish an external qualification, personnel certification or operating licence.
Duration basis: Proposed BEMCON taught duration; not an official qualification requirement
HOW WE WORK
From skills need to workplace capability
A defined workflow keeps the work aligned with the approved scope and makes progress, decisions and handover easier to manage.
Scope your requirement- 01
Clarify the requirement
Confirm the purpose, operating context, stakeholders and expected outcome for Mastering Sales & Marketing in the Age of New Social Media.
- 02
Agree the delivery plan
Define activities, responsibilities, inputs, dependencies, checks and approval points.
- 03
Deliver and coordinate
Complete the specialist work while keeping progress, risks and decisions visible.
- 04
Review and hand over
Confirm the completed scope, record outcomes and agree practical next actions.
WHAT YOU RECEIVE
Competence evidence and next steps
Confirmed scope
Documented objectives, responsibilities, constraints, assumptions and acceptance points.
Specialist work package
Relevant analysis, coordination and technical work for Mastering Sales & Marketing in the Age of New Social Media.
Clear evidence and records
Findings, decisions, completed checks and limitations recorded for the agreed scope.
Practical next steps
Prioritised actions for implementation, follow-up, improvement or ongoing support.
CONTINUE EXPLORING
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